Universal Serial Bus, 'USB', 'Flash Drive' or 'Thumb Drive' as they are also called, are not only one of the fastest growing storage mediums but are fast becoming the next big thing in marketing.
USB Drives (sometimes called as thumb drives or flash drives) are compatible with most computers and are capable of storing more data than traditional CDs and DVDs. USB Drives are also reusable and carry a strong novelty value in today's media saturated market.
With most households and businesses regularly using personal computers, many companies are now looking to USB Drives to deliver their company's literature and product information whilst given their clients something of value to use into the future.
One of the strongest benefits delivered by personalised USB Drives is having company branding displayed to the user each time they access the drive. USB Drives are not only more environmentally friendly than other media formats due to their reusability, but they also serve as an innovative and cost effective marketing tool.
Other benefits of USB drives include:
Cheaper and more effective than other advertising media like TV, radio and newspaper.
Customisation - Can be imprinted with your company logo and/or your company's contact details
Compact Size - USB Drives can easily fit in a purse or pocket.
Reusable (some manufacturers claim a life of "several hundred thousand" uses
Easy to Use - 'Plug in and Play'
Compatibility - USB Drives are compatible with most computers with a USB port (MACs as well as PCs).
Capacity - USB Drives have a wide range of capacities, ranging from as low as 128mb up to 32gb or higher.
Durability - USB Drives are not vulnerable to surface scratches like regular CDs making data more secure.
Mon Nov 14, 2011 3:48 pm
